Destination Marketing Resources
Tourism marketing for destinations and small businesses with limited budgets is a challenge for even the most experienced marketers. Partnerships are a critical component of Travel Oregon’s ability to position Oregon positively in the travel marketplace. With limited state dollars, partnerships help us leverage funding and grow the reach of our marketing and development programs.
Travel Oregon’s partners in telling the Oregon story includes our regional and local destination management organizations and private businesses. In addition, under the 1.8 percent statewide lodging tax legislation, Travel Oregon appropriates 20 percent of the revenue for use in cooperative regional and multi-regional marketing efforts through the Regional Cooperative Tourism Program.